LED Displays 101
What is an LED
Light emmiting diodes (LED) are special diodes that emit light when illuminated by the movement
of electrons in the semi-conductor chips.
Advantages of LED lighting
LED technology is quickly becoming tommorow's primary light source and have several
advantages over conventional light sources.
*LED's for sign illumination are rated for continual use for up to 100,000 hours.
*LED's radiate a "cold light" meaning they generate very little heat as compared to other
lighting technologies. This also means much less wasted energy!
*LED's are energy efficient meaning they consume less energy to produce brighter illuminated
displays that creates much greater readability and flexibility of use than traditional signs
and billboards.
*LED's are manufactured in a full range of colors and with the appropriate mixing schemes
can generate billions of colors.
*LED's are continually declining in price, making LED display signs extremely affordable!
On Premise Outdoor Advertising
The NEW advertising medium for the 21st century.
Just as television revolutionized the country and the advertising industry in the 1950's, Electronic
Message Centers (EMC's) are making history as the new targeted medium that speaks to
your most important audience.....the people who can drive onto your property and purchase
something immediately. As the saying goes, the three most important factors in your business
are location, location and location. Capitolize on your most important resource.
This outdoor impulse buy is quite different. Instead of reaching existing customers already
inside your store, EMC's bring more traffic in your stores. This added volume of customers
dramatically increases your sales.
You can reach a larger audience more expensively with traditional ad mediums.
The problem is, what percentage will be inspired, get off the couch and actually drive to your
location?
Traditional ads are dead on arrival. They last from 30 seconds to 24 hours.
EMC's give you the ability to create a brand new ad everyday, hour, minute, or a few seconds all
free of charge.
You can change the marketing to meet the goal if the messages are performing because you
own the medium. This flexibility can't be matched.
If you decided to advertise on an outdoor billboard, your monthly rental fee could be thousands
of dollars for one static image.
Today the billboard companies recognize potential of profit in selling rotations of time
with EMC's, and could possibly buy a spot that rotates every few minutes.
Own the on premise EMC, eliminate the rental cost and advertise 24/7, 365.
Showcase your products by day part messages and keep your advertising messages fresh and
in real time. For example, QSR's use the board for breakfast, lunch, dinner and late
night segments. Your ads will never get stale. More importantly, customers will never
get tired of looking at your sign because of continuous fresh content.
LED Displays, where the messages are the medium
Optec Displays uses state of the art manufacturing processes to create outdoor text message centers
and video screens for various applications including electronic billboards, pylon signs, time and temperature signs and gas price changers.
The main driving force behind the rapid market growth is it's effectiveness as an on premise
advertising medium. LED displays have the ability to change messages instantly and
indefinitely. LED sign owners have the advantage of being in on going direct contact
with their customers through their sign messages. Thus the signs become more attention grabbing
and are able to drive more new business for display owners.
